Sacha Baron Cohen

Ali G, Borat, Brüno, Aladeen, Erran Morad and King Julien

Six characters over twenty-five years. Each has his own page: where he came from, what he was for, and what to watch first.

CharacterYearsWhat he exposedWatch first

Ali GAlistair Leslie Graham1998 to 2007, and 2026How willing powerful people are to indulge ignorance when a camera is on, and how rarely anyone in the room says "this is nonsense."Open
BoratBorat Sagdiyev2000 to 2006, and 2020The prejudice ordinary people are willing to voice when they think they are talking to someone who shares it.Open
BrunoBrüno Gehard2000 to 2009Homophobia, and the vanity and cruelty of the fashion and celebrity industries, by putting both in front of people who cannot hide their reactions.Open
Admiral General AladeenAdmiral General Haffaz Aladeen2012The vanity of authoritarian rulers, and how comfortably democracies accommodate them when it suits their interests.Open
Erran MoradColonel Erran Morad2018How far some elected officials would go on camera when they believed they were talking to a security expert, including endorsing a fictional programme to arm young children.Open
King JulienKing Julien XIII2005 to 2014The self-crowned king of the lemurs, who likes to move it.Open